Storyteller, Content Creator, and Journalist

Brazilian media professional based in Miami with an MSc in Media Management from The New School. Expert in digital strategy, storytelling, and content production across platforms.

Host of Brazil’s top 10 true-crime Podcast and former co-founder of one of the largest sports journalism channels in Brazil, with over 4 million subscribers and 500 million views, with accolades from YouTube and Google Sports for its rapid growth.

Skilled in content creation, podcast production, video editing, and digital marketing, with a talent for crafting compelling narratives that engage global audiences. Fluent in English, Portuguese, Spanish, and Italian.

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Get to know some of my work

Youtube Sports Channel (Pilhado)

As the Content Manager of Canal Pilhado, I led its growth to over 500 million views, 5 million subscribers, and 150% YOY growth in three years. I secured exclusive interviews with icons like Pelé, Hazard, and Pogba, earning global recognition.
In 2020, Canal Pilhado was recognized by YouTube in 2018 as the best soccer channel in Brazil and Google Sports in 2020 as a leading sports channel.
In February 2020, Canal Pilhado was chosen as the ambassador of the 2020 Carioca Championship and an exclusive interview with the king of football, Pelé. The interview was on the first page of La Gazetta dello Sport, ESPN, MARCA, The Sun, Fox, AS…
Casos Reais Podcast

Erika launched Casos Reais, which is now in the TOP 10 on True Crime and TOP 90 overall on Spotify Brazil with more than 10M plays, +180 cases, and 300k followers on Spotify.
Perda de Peso (Canal Pilhado)

Serie about excessive weight loss in MMA fighters in the UFC. In the five episode series, the Canal Pilhado team interviewed doctors, athletes and the main MMA coaches in Brazil to talk about the practice.